Below are impression charts for the past 90 days of advertising activity: Looking at the same data but for iOS, we see Homescapes in the #7 spot and Gardenscapes in the #21 spot. According to Apptopia Advertising Intelligence, over the past 30 days, looking at all advertising networks and ad formats across global games in Google Play, Homescapes is the #13 advertiser and Gardenscapes is the #17 advertiser by share of impressions. When looking at recurring events, 93% of top 100 grossing Match3 games include them, with only 45% of Match3 games outside the top 100 doing the same.Īdvertising likely plays a key role here in acquiring the new installs as well. Based on GameRefinery’s data, 100% of Match3 games in the top 100 grossing have non-recurring live events, whereas this drops down to 61% outside the top 100.

It’s apparent that proper live ops with a plethora of different events are a must when looking at the importance of events in Match3s overall.

Both Gardenscapes and Homescapes are constantly featuring recurring and non-recurring events to boost player engagement and monetization.

Instead, Playrix’s live ops teams are doing a great job of delivering engaging content, particularly in the form of events and egged on by the success of their primary competitor, Matchington Mansion. Where are the new installs coming from? It’s spread out pretty well across the globe but The United States, Russia and India are the top three markets for both games, and in that order.Īccording to GameRefinery, despite their rise in downloads, neither Gardenscapes nor Homescapes has seen feature changes to the game in the past few months. Not included in the chart below is the month of March which is currently on pace to surpass that of February.ĭecember through February, Homescapes has been downloaded 19.8 million times while Gardenscapes has been downloaded 12 million times. Recently, Playrix’s two flagship games have boosted worldwide downloads dramatically since December. Subscribe to our weekly newsletter to get data like this sent straight to your inbox This is pretty amazing considering Playrix only publishes four games, all four of which are consistently top 50 grossing games in both the App Store and Google Play. In 2018, only eight publishers brought in more revenue through in-app purchases. Playrix is easily the most successful publisher from Ireland in terms of revenue.

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